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Strategic IMC
(Integrated Marketing Communications)
Strategic marketing can involve one or more media channels to
reach your current and future customers. We work with both
traditional media channels via professionally written press
releases, as well as leveraging the Internet. For more
information on Internet use IMC
An important aspect of
public relations is getting the media to cover your organization. This usually
starts with having your collateral professionally developed before approaching
the media. Cultural Marketing Communications and Urban Reach Public
Relations provides comprehensive Integrated Public
Relations professional services, including:
Collateral Development
- Develop your media kit
- Your company backgrounder
- A Facts Sheet
- Press releases and/or Media
Alerts
- Pitch letters
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